Every small business owner knows that growing a company isn’t an easy task and doesn’t usually happen overnight. It takes long hours, strategic planning and sometimes a lot of help from family and friends. From finances to marketing, your business has many components that take up a bulk of your time, even with the help of your staff. There are several resources you can use to relieve some of your stress and allow you to focus on growing your business and hitting your goals.
Financial Advisor (Financial Resource)
As a small business owner, you don’t have much time to keep an eye on the financial market to see if the US dollar is depreciating. You need someone who is tuned into the market full time and can guide you towards the best plan for your personal and business finances. Trust is an essential factor in choosing the right financial advisor, so do not rush the selection process. Ensure that you are comfortable with your advisor and research the types business they have worked with in the past.
Social Media Strategist (Marketing Resource)
Social media marketing is popular amongst businesses, whether big or small. There are several low-cost ways to grow your brand’s online presence if done strategically. Some businesses owners may be able to send out a few tweets everyday, but there’s an art to social media that not everyone knows. Hiring a social media agency or an in-house professional can attract new customers that you don’t have the time to reach online. From networking on Facebook and LinkedIn to creating captivating content, a social media professional can work wonders for your online presence.
Business Coach (Educational Resource)
A business coach is a seasoned professional who offers a fresh perspective to business owners. They use their years of successes and failures to identify the areas of your business that need work and guide you towards improvement. Your business coach should be able to help you formulate a strategy that targets your goals. Just like a financial advisor, your business coach is a major part of your team and should understand the vision of your business.
HR extends beyond the hiring and the firing processes. While you set the tone for how your business is run and establish the culture of your workplace, HR is there to execute. He/She focuses on how you can achieve a fun, yet professional work environment, and suggests ideas for employee retention. If you’ve found that many employees are complaining or you’re having trouble keeping employees on board, an HR professional can assist you in locating the source of the problem.
These positions all hold a lot of power within your company, so it’s important to take the time to find the right person/people for each job. Knowing you have someone trustworthy looking out for your finances, reputation, business growth and your employees can save you a lot of time. You no longer have to worry about these areas in your business and can focus on elevating your business to the next level.
If you need help developing a strategic plan for your business, our FocalPoint coaches are happy to work with you. Learn more about our custom services