We’ve all heard that in business you have to spend money to make money. While this is true, it’s not always necessary to struggle with an unrealistic budget, especially if you’re running a startup. Marketing is essential to the success of a brand but that doesn’t mean it needs to be expensive. There are a vast number of effective ways to promote your company without borrowing from other areas of your operating budget.
Google+ is one of the leading platforms to boost your brand’s presence online. The more frequently you publish on Google+, the more frequently your brand name will appear on Google. Including prominent keywords and links on your page also makes your content SEO-friendly.
2. Guest Blogging
Some companies connect with bloggers to market their product, but you can also act as the influencer on their platforms. Reach out to a relevant blogger who writes for your target audience and pitch your ideas for a post on their blog. This allows you to show off your expertise to their audience and build a relationship with a new contact.
3. Links to Your Website
If you Google your company, you may find mentions of your company’s name that are not linked to your website. If you find your brand name mentioned in an article or blog, email the author and ask them to attach a link. It’s a quick and easy marketing technique that will boost your online presence.
4. A Testimonials Page
Allow your customers to do a little marketing for you. Lots of consumers enjoy reading reviews, and many become loyal customers based on ratings. Five happy customers have the potential to bring in 50 more. Feedback is also a great opportunity to strengthen your brand. Gather customer testimonials from correspondence or third party review sites and create a page on your website that showcases their feedback. This will help convince others to buy from you.
5. Email Marketing
Email marketing is a cost-effective way to connect with customers and clients. Despite the social media boom, email is still a platform that stands tall and it doesn’t seem to be going anywhere. Spend time building a strong email list, and reach out to your audience with specials, to re-establish contact when you haven’t seen them in a while and just to send special greetings on birthdays or anniversaries.
6. Tweeting Strategically
If you’re using Twitter, it can be an important component of your company’s online exposure, but remember, variety is key. Add variety to your Twitter feed by sharing relevant articles, retweeting influencers, and displaying lots of graphics. Twitter is also a useful platform for communicating with clients and customers. Customers love it when companies take the time to answer questions or address their comments, so a quick reply can go a long way.
7. In-Person Networking
Allow current and potential customers to put a face to the brand. Make yourself visible in the community. When the opportunity presents itself, talk about the work you do and how it benefits your customers. Word of mouth may be old school, but it is still effective. Take every opportunity to promote your brand.
There are lots of cost-effective marketing techniques to choose from, but it is important to stay true to the company’s mission. Our coaches help businesses of all sizes strategically map out their marketing initiatives and work towards achieving them. It starts with a complimentary business evaluation.
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