Navigating Your Way to be a Great Leader

For the vast majority of business owners and management personnel, the concept of leadership can be an elusive goal; an ongoing search for greatness that, unfortunately for many, ends in confusion, frustration and limited success. Indeed, research across the corporate world points to ineffective leadership as the culprit behind the demise of many business operations. For sure, thousands of books have been published on this topic, the majority of authors offering solid step-by-step guidelines that would – or should – … Read More

Why Should I Use Digital Marketing?…It’s More Than a Webpage and E-mail!

Digital Marketing…. We hear a lot of chatter about it and why it’s important. If you own your own business and are over the age of 40, the concept might sound both foreign and scary to you. What is it? How does it work? How can I use it? Who does it reach? You may be tempted to dismiss this as another Millennial fad but it’s not. As technology continues to impact on how and where we do business as … Read More

Six Levers to Transform Your Business

  You finished the meeting with your accountant. He says that the business needs to change if you want to retire in 3-5 years. How can he say that! Where does he expect you to make the changes to the business? That’s it! You really need to sell this business, BUT you need to recover your “nest egg” for the future, first!   Six Levers   The above scenario is hypothetical. However, when faced with the need to transform, where … Read More

How to Appeal to Millennials as a Small Business

There’s no way to avoid the fact that millennials are everywhere—in classrooms, the workforce and the marketplace. Knowing how to appeal and sell to millennials is essential for the survival of many businesses. With the rise of technology and online marketing, this generation is more aware of marketing gimmicks, requiring retailers to be more strategic and creative. Here are a few details to consider when targeting a millennial audience.   Millennials grew up in the Digital Age. For this reason, … Read More

4 Resources That Will Make Your Life Easier as a Business Owner

Every small business owner knows that growing a company isn’t an easy task and doesn’t usually happen overnight. It takes long hours, strategic planning and sometimes a lot of help from family and friends. From finances to marketing, your business has many components that take up a bulk of your time, even with the help of your staff. There are several resources you can use to relieve some of your stress and allow you to focus on growing your business … Read More

Cost-Effective Tips for Starting a Business on a Budget

As you may have already come to realize, starting a business is not cheap. Not everyone can effortlessly launch a multi-million dollar corporation with a few hundred dollars and a great idea. Getting your business off the ground could mean cutting back on personal expenses and being savvy about how to make the most out of the resources you have.   Operate as a Sole Proprietorship Sole Proprietorship is the least expensive operating structure you can use to launch a … Read More

Networking 101: Get the Most Out of Industry Events as a Business Owner

Most job seekers and entry-level workers understand the impact a good connection can make on their careers; the same can be applied to business owners. Networking is a necessity, even after you’ve successfully launched your business. In some cases, ‘who you know’ could lead to new business ventures or an increase in your client roster. Following a few networking guidelines can significantly expand your list of contacts, and potentially connect you with your next business partner or client.   One … Read More

7 Cost-Effective Ways to Market Your Business on a Budget

We’ve all heard that in business you have to spend money to make money. While this is true, it’s not always necessary to struggle with an unrealistic budget, especially if you’re running a startup. Marketing is essential to the success of a brand but that doesn’t mean it needs to be expensive. There are a vast number of effective ways to promote your company without borrowing from other areas of your operating budget.   1. Google+ Google+ is one of … Read More

How To Leverage The 7 Essential Elements of Marketing Success

For many businesses, marketing and sales seem to go hand-in-hand. Marketing spreads awareness of and trust in a company’s products or services, so the sales team is able to close the sale. While some companies may find success by chance, most attain the results through a strategic marketing plan. That plan begins with a full understanding of The Marketing Mix. The Marketing Mix is made of up seven elements that every manager and communications professional must consider when making decisions … Read More

Leveraging the 6 Stages of the Consumer Buying Process

It can often feel like your customers’ purchasing decisions are random and unpredictable, but the truth is, there is a well-documented pattern to the consumer buying process. By understanding this process, you not only are able to better understand your customers; you are also able to create marketing and sales initiatives to support and guide them through the process. Step 1: Identifying the Problem Although some purchases are impulse-buys, the majority of sales are driven by the consumer’s need to … Read More

1 2