Ways to Generate Revenue: A video blog

The Revenue Growth Challenge: 7 Simple Ways to Increase Revenue As business owners, we are always on the lookout for ways to increase revenues. Sometimes it takes an inward look to see not what you’re missing, but what you have that you can expand on or do better with that makes the difference. Within your own processes, there are 7 ways to increase revenues. Make more sales: Look beyond your current customer base. How can you acquire more customers beyond … Read More

Why Should I Use Digital Marketing?…It’s More Than a Webpage and E-mail!

Digital Marketing…. We hear a lot of chatter about it and why it’s important. If you own your own business and are over the age of 40, the concept might sound both foreign and scary to you. What is it? How does it work? How can I use it? Who does it reach? You may be tempted to dismiss this as another Millennial fad but it’s not. As technology continues to impact on how and where we do business as … Read More

Six Levers to Transform Your Business

  You finished the meeting with your accountant. He says that the business needs to change if you want to retire in 3-5 years. How can he say that! Where does he expect you to make the changes to the business? That’s it! You really need to sell this business, BUT you need to recover your “nest egg” for the future, first!   Six Levers   The above scenario is hypothetical. However, when faced with the need to transform, where … Read More

The Law of Reciprocity

  Recently, I was asked by a very good client to speak to our networking group about “The Law of Reciprocity”. Brian Tracy defines this law simply as…”If you do something nice for me, I’ll do something nice for you. I feel obligated to reciprocate”. Some people believe that this is possibly the most important law of human nature. It forms the basis to solid relationships and it is the fundamental bedrock of any effective networking group.   Consider the … Read More

How to Appeal to Millennials as a Small Business

There’s no way to avoid the fact that millennials are everywhere—in classrooms, the workforce and the marketplace. Knowing how to appeal and sell to millennials is essential for the survival of many businesses. With the rise of technology and online marketing, this generation is more aware of marketing gimmicks, requiring retailers to be more strategic and creative. Here are a few details to consider when targeting a millennial audience.   Millennials grew up in the Digital Age. For this reason, … Read More

4 Resources That Will Make Your Life Easier as a Business Owner

Every small business owner knows that growing a company isn’t an easy task and doesn’t usually happen overnight. It takes long hours, strategic planning and sometimes a lot of help from family and friends. From finances to marketing, your business has many components that take up a bulk of your time, even with the help of your staff. There are several resources you can use to relieve some of your stress and allow you to focus on growing your business … Read More

How To Leverage The 7 Essential Elements of Marketing Success

For many businesses, marketing and sales seem to go hand-in-hand. Marketing spreads awareness of and trust in a company’s products or services, so the sales team is able to close the sale. While some companies may find success by chance, most attain the results through a strategic marketing plan. That plan begins with a full understanding of The Marketing Mix. The Marketing Mix is made of up seven elements that every manager and communications professional must consider when making decisions … Read More

Leveraging the 6 Stages of the Consumer Buying Process

It can often feel like your customers’ purchasing decisions are random and unpredictable, but the truth is, there is a well-documented pattern to the consumer buying process. By understanding this process, you not only are able to better understand your customers; you are also able to create marketing and sales initiatives to support and guide them through the process. Step 1: Identifying the Problem Although some purchases are impulse-buys, the majority of sales are driven by the consumer’s need to … Read More