How to Appeal to Millennials as a Small Business

There’s no way to avoid the fact that millennials are everywhere—in classrooms, the workforce and the marketplace. Knowing how to appeal and sell to millennials is essential for the survival of many businesses. With the rise of technology and online marketing, this generation is more aware of marketing gimmicks, requiring retailers to be more strategic and creative. Here are a few details to consider when targeting a millennial audience.


Millennials grew up in the Digital Age.

For this reason, it’s important for businesses to maintain a strong online presence. Social media is imperative for a brand targeting a millennial audience. Instagram, Facebook, Twitter and even Snapchat can be used to publicize your products/services and show potential customers what your business can do for them. Getting this messaging across can be tricky because it requires strategic planning and lots of creativity. It’s also important to recognize moments of opportunity for posting on social media. Received a new shipment lately? Snap a quick picture of the large stack of products, so your customers know you’re shelves are full of products waiting to be bought. There’s a lot of competition in the digital world, so it’s essential always to remain innovative and keep up to date with changes in the platforms that you use.


Empathizing with your customer’s situations can shatter the corporate barrier and allow you to make a more personal connection.


Many millennials are burdened with student loans.

The rising cost of college and housing is enough for millennials to avoid swiping their debit cards as much as possible. They don’t often have expendable cash, which means attracting customers is an even greater challenge—but it’s not impossible. Convenience is a big factor when it comes to millennial spending. Sometimes a convenient experience can trump a convenient price. Pinpoint the specific needs you’re meeting and let them know how your product/service can benefit them specifically.

Empathizing with your customer’s situations can shatter the corporate barrier and allow you to make a more personal connection. Get creative with your promotions by putting a comical spin on student loans in your messaging. This approach captures the attention of consumers in this situation because it is relatable.


Millennials can appeal to millennials.

The number of millennials workers is steadily increasing, and in less than 10 years they will make up 75% of the workforce. They are one of the best resources for targeting a millennial audience because they have the experience. They use the technology, they are targeted daily online, and they can appreciate a well thought-out marketing campaign. Because they grew up in the Digital Age, their viewpoint is different from that of the older generation, which can offer a fresh perspective. Invite your younger employees into brainstorming meetings and strategy sessions so they can weigh in and contribute out-of-the-box ideas.


Millennials may seem very laid back, but they are not always the easiest bunch to attract. With a large amount of competition and the advances in technology, it’s important to understand the millennial mind to appeal to them.


If you have a few millennials working in your company, here are a few management techniques:


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