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About Michelle

Michelle Conway is a certified business coach with over 30 years of experience helping business owners achieve their goals.  She works with leaders to build relationships to attract new customers, retain current customers and manage reputation.  Michelle’s holistic approach to business is to find balance for the business owner, both professionally and personally.  She enjoys coaching leaders to achieve optimal relationships with customers, employees, vendors, members of community and family and friends.

Michelle has vast experience in disciplines including finance, operations, technology, talent, project management, risk management, procurement, and communications.  She has helped leaders strategically create a clear vision for the future and has achieved many business accolades for her leadership.  As a licensed project management professional, Michelle can lend her expertise in outlining the tactical steps required to achieve goals, including exploiting emerging opportunities, and identifying and minimizing risk. 

Michelle is passionate in helping others achieve success and is especially excited to integrate technology into business solutions.   Her ability to challenge the status quo and welcome diversity in thought has helped business owners become aware of options for efficiencies and growth. Michelle intently focuses on opportunities to help business owners achieve the freedom to do what holds value for them.  Her background in creating robust business cases will determine if it financially makes sense to move forward on ideas.  Keeping an eye to the future is the key to business success and remaining relevant. Michelle is vested in making business leaders successful in whatever they set out to do.

Michelle’s values of integrity, respect, desire for growth, and creativity are the underlying factors for the most significant goal of happiness.  Happiness is found in the journey, and Michelle will help leaders find the appropriate metrics to track their progress so they can feel good about what they have accomplished. Establishing goals and measuring progress breeds success which is a catalyst for more success. “Success begets further success.”  Michelle looks forward to building trusting relationships that promote healthy choices.  She looks forward to supporting small businesses that are the backbone of the United States business culture which affords opportunities for all. 

Michelle is a graduate of Douglass College, Rutgers University in New Brunswick, New Jersey, majoring in Accounting and Economics with a concentration in Finance.  She lives with her husband in Cranford, New Jersey.  She has three adult daughters and two grandchildren.  Michelle takes pride that she was born and raised in New Jersey, a state that has diversity in people, scenic locations and a dynamic business community. In her spare time, she enjoys working on house projects, spending time with family and friends, meeting new people, traveling, and loves to swim, attend fitness classes and archery.

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