Gerald Covella explores the psychology of success

The Psychology of Success: A Mindset to Greatness

You determine your future by the thoughts and pictures you hold in your mind today.”

Brian Tracy

A November 2020 article by Georgia McIntyre posted on Fundera.com provided data on “What Percentage of Small Businesses Fail.” The numbers revealed the reality of the situation:

• 20% of small businesses fail in their first year.

• 30% of small business fail in their second year.

• 50% of small businesses fail after five years in business, and.

• 70% of small business owners fail in their 10th year in business.

It goes without saying that the aspirations of the business owners did not match the end result they had envisioned. However, the opposite side of this entrepreneurial coin also shows that a great majority of these businesses do survive … and some go on to become extremely profitable entities. But what separates the winners from the losers?

For many, it may simply fall into mindset. Yes, for many, it may boil down to the simple psychology of success. As research has shown for many centuries, the most successful people are the ones who are able to visualize and implement a mindset of success. In his work, well-known success guru Brian Tracy offers some great insight on building a solid mental approach to experiencing a winning business experience.

As Tracy suggests in his book “The Psychology of Achievement,”, the first step us to understand the “laws” that dictate our own success or failure and how to use these laws to our own advantage. As a foundation to building a winning attitude, Tracy offers these Six Ingredients of Success:

  1. Peace of mind
  2. High levels of health and energy
  3. Loving relationships with family and friends
  4. Financial freedom
  5. Worthy goals and ideas
  6. Self-Actualization (personal fulfillment)

By building on these six key ingredients, Tracy then outlines the “laws” that lead to our ultimate success. These levels of mindset and awareness can create a clear path to our own maximum performance or, when not utilized, may present the gap that prohibits us from experiencing the best possible results.

The Law of Achievement

As Tracy explains, these are the basic laws for operating the human machine and are broken down to three key elements:

The Law of Control: This is the essential law in understanding how we function. The degree of control that we feel we have is in direct proportion to the amount of mental health that we have. The law of control says that we feel good about our ourselves to the exact degree that we are in control of our own lives. This is also described by psychologists as difference between the internal locus of control (we control our lives) or the external locus of control (we are controlled by others around us).

The Law of Accident: A metaphysical concept that says there is no way that we can control what happens to us … that everything just happens by accident. Or being in the right place at the right time … or the wrong place at the wrong time. Unfortunately, the vast majority of people live their entire lives by the Law of Accident. The reality, the lack of planning is a recipe for failure. They have no goals beyond the short term, no plans no true road map to success so they are in a position of control of their own destiny. People that live by the law of accident can have no sense of control over their own lives.

Opposed to the Law of Accident is what we call The Law of Cause and Effect. This is the basic law of the universe, the basic reason everything happens. This says: For every effect in our life, there is a specific cause. That if we do not like the effects we receive in our life, it is up to us to identify the specific causes and change the causes. Fundamentally, there is a reason for everything that happens. Nothing, NOTHING is by accident.

It is our primary duty to understand the laws that control our destiny and through this knowledge build our own unique model of success that will allow us to experience the results we are seeking. The most successful people live by the Law of Control and understand the benefits of these rules.

One key thing to remember:

–           Thoughts are causes, and.

–           The conditions are the effects.

Our thoughts are always the primary causes of our conditions or effects in our lives. We control our causes by all our thoughts, everything that we have become today is the sub-total of all the things that we have experienced in our lives to this very moment. The result is our perception … but is it the reality?

So, if we want to change our lives in the future, we have to change our lives in the present and by so doing, we change the direction … the trajectory of our lives.

The Law of Expectations: High expectations equal high results.

This is a very powerful concept that simply says that whatever we expect — with confidence – becomes our own self-fulfilling prophesy. Quite simply, we effectively become our own fortune tellers by the way we talk to ourselves about what we expect and how we expect things to turn out in our lives. People who enjoy high levels of confidence are constantly talking to themselves about the good things that are happening to themselves. To the contrary, people with low levels of confidence or self-esteem are always taking a pessimistic view of their own expectations.

Today, the Law of Expectations is heavily influenced by our environment. Indeed,

the world around us, the people we are interacting with can positively impact our level of expectations. Conversely, negativity can adversely impact our level of expectations. History has shown that the deterioration of entire societies can be advanced through the lowering of expectations.

The Law of Attraction:

The law of attraction is a pseudoscience suggesting that positive thoughts bring positive results into a person’s life, while negative thoughts bring negative outcomes. It is based on the belief that thoughts are a form of energy and that positive energy attracts success in all areas of life, including health, finances, and relationships.

Think of it this way … Each human being is a living magnet that we attract people in our lives the ones that mirror our dominant thoughts. We go through life like a magnet, attracting the good or bad fortune that harmonizes with our dominant thoughts.

When we are feeling good about ourselves, it’s amazing how positive things happen around us. The same applies to negative thoughts. Then negative things happen. As Ralph Waldo Emerson said many years ago that you become what you think about. You are not “what you think you are” but what you THINK … you are.”

Experts suggest that there are actually three Laws of Attraction:

  1. Like Attracts Like.
  2. Nature Abhors a Vacuum.
  3. The Present is Always Perfect.

As Tracy suggests in his writings, it is our ability to think positively, raise our expectations, avoid negativity and the disruptive perceptions that this negativity creates that is the key to our own personal and professional success. The choice rests solely in our own mind. We can choose to win or fail.

What decision will you make?


Jerry is a graduate of Glassboro State College/Rowan University in New Jersey with a degree in communications and post-graduate studies in Business Management and Finance. A strong advocate of volunteerism, he has supported numerous non-profit organizations over the years, including the Jaycees, the American Red Cross, The American Cancer Society, and Big Brothers/Big Sisters. Jerry currently serves as Chairman of The Future Stars Foundation, and he also enjoys board/committee positions on the Greater Millville Chamber of Commerce, The Greater Vineland Chamber of Commerce and is a member of the Chamber of Commerce of Southern New Jersey. He has also cherished more than 20 years of coaching, mentoring grammar school and high school athletes in soccer, basketball and lacrosse. He resides in Vineland, New Jersey with his wife Deanne and is a proud father to Nicole and Caitlyn. To learn more about Jerry or to contact him directly, click here.

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