Ways to Generate Revenue: A video blog

The Revenue Growth Challenge: 7 Simple Ways to Increase Revenue As business owners, we are always on the lookout for ways to increase revenues. Sometimes it takes an inward look to see not what you’re missing, but what you have that you can expand on or do better with that makes the difference. Within your own processes, there are 7 ways to increase revenues. Make more sales: Look beyond your current customer base. How can you acquire more customers beyond … Read More

Back to “Communication” Basics

Effective communication transcends every aspect of our business and personal lives. What you are able to accomplish as a business person, parent, friend, educator, customer, client or supplier is highly dependent on your ability to get the message across.

In the Search for Clarity, Define Your Passion

By G.N. Covella FocalPoint Business Coach (Second in a Series on Clarity in the Workplace) In evaluating the elements that lead to a successful business operation, it is important that owners and management seek to close any gaps that might cloud a clear path to their ultimate success. Only by strategically addressing these gaps in such areas as time, team, revenue and planning can business owners effectively create a stress-free, high-powered business machine, an operation properly primed to succeed in … Read More

Why Should I Use Digital Marketing?…It’s More Than a Webpage and E-mail!

Digital Marketing…. We hear a lot of chatter about it and why it’s important. If you own your own business and are over the age of 40, the concept might sound both foreign and scary to you. What is it? How does it work? How can I use it? Who does it reach? You may be tempted to dismiss this as another Millennial fad but it’s not. As technology continues to impact on how and where we do business as … Read More

The Law of Reciprocity

  Recently, I was asked by a very good client to speak to our networking group about “The Law of Reciprocity”. Brian Tracy defines this law simply as…”If you do something nice for me, I’ll do something nice for you. I feel obligated to reciprocate”. Some people believe that this is possibly the most important law of human nature. It forms the basis to solid relationships and it is the fundamental bedrock of any effective networking group.   Consider the … Read More

Pyramid Power and Growing Your Business

Looking at the structure of your business as a pyramid is an important perspective. But, when we discuss pyramids in coaching, we’re not talking about some MLM scheme or a pyramid like the pyramid scheme of Bernie Madoff, but the actual shape and how it relates to creating a successful business. We use a pyramid as a guide on how to plan your business to achieve success. If you look at the pyramid, it has a wide base which makes … Read More

Burnout: When an Owner must change

After the 1982 NFL Football season, Dick Vermeil, head coach for the Philadelphia Eagles, abruptly resigned. He had reached a point in his life where he could not continue. He was burned out. During the football season, Coach Vermeil routinely slept in a cot in his office 6 days per week. He was dedicated to his job and to his team. One Friday morning during the 1982 season, he drove to Veteran’s stadium and was so tired that he could … Read More

How to Appeal to Millennials as a Small Business

There’s no way to avoid the fact that millennials are everywhere—in classrooms, the workforce and the marketplace. Knowing how to appeal and sell to millennials is essential for the survival of many businesses. With the rise of technology and online marketing, this generation is more aware of marketing gimmicks, requiring retailers to be more strategic and creative. Here are a few details to consider when targeting a millennial audience.   Millennials grew up in the Digital Age. For this reason, … Read More

4 Resources That Will Make Your Life Easier as a Business Owner

Every small business owner knows that growing a company isn’t an easy task and doesn’t usually happen overnight. It takes long hours, strategic planning and sometimes a lot of help from family and friends. From finances to marketing, your business has many components that take up a bulk of your time, even with the help of your staff. There are several resources you can use to relieve some of your stress and allow you to focus on growing your business … Read More

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