How to Appeal to Millennials as a Small Business

There’s no way to avoid the fact that millennials are everywhere—in classrooms, the workforce and the marketplace. Knowing how to appeal and sell to millennials is essential for the survival of many businesses. With the rise of technology and online marketing, this generation is more aware of marketing gimmicks, requiring retailers to be more strategic and creative. Here are a few details to consider when targeting a millennial audience.   Millennials grew up in the Digital Age. For this reason, … Read More

4 Resources That Will Make Your Life Easier as a Business Owner

Every small business owner knows that growing a company isn’t an easy task and doesn’t usually happen overnight. It takes long hours, strategic planning and sometimes a lot of help from family and friends. From finances to marketing, your business has many components that take up a bulk of your time, even with the help of your staff. There are several resources you can use to relieve some of your stress and allow you to focus on growing your business … Read More

How to Earn Your Employee’s Trust

You put a lot of trust in your employees to produce quality work for your company, but do they trust you? When your employees feel that they have your faith and loyalty, they will give their best efforts to get the job done. Employee trust in management can greatly improve productivity, employee engagement, and employee retention. Here are a few ways you can build a foundation of trust between you and your employees.   Communicate Openly When communicating with your … Read More

Cost-Effective Tips for Starting a Business on a Budget

As you may have already come to realize, starting a business is not cheap. Not everyone can effortlessly launch a multi-million dollar corporation with a few hundred dollars and a great idea. Getting your business off the ground could mean cutting back on personal expenses and being savvy about how to make the most out of the resources you have.   Operate as a Sole Proprietorship Sole Proprietorship is the least expensive operating structure you can use to launch a … Read More

How to Encourage Teamwork to Increase Efficiency in Your Business

A football team is comprised of linebackers, receivers, guards and a quarterback. Despite their title, the players work together to meet one common goal—to score a touchdown. Your business can work according to the same dynamic. Encouraging teamwork throughout your business builds trust, stimulates creativity and improves efficiency. If two heads are better than one, think of what a team of five could conjure up during a quick brainstorming session. Use these methods to help your employees collaborate effectively, so … Read More